In collaboration with the photographer Atte Tanner, Sofia combined photography with illustration to create a dreamlike universe for zero-waste fashion brand GINA GRNW by Gina Grünwald.
With studios in London and Zurich, GINA GRNW has made it its mission to layer its fashion with a response to the social and environmental matters of our time: working both as fashion brand and social business. The result is ecouture, a union of colourful, forward-thinking designs with an uncompromising ethical practice.
The signature Plex Bag by GINA GRNW was shot in a studio and incorporated into the digital illustration. The mixed media technique matches Gina's approach to fashion design by recycling, reusing and reinventing as well as meshing high-tech with sustainability.
With studios in London and Zurich, GINA GRNW has made it its mission to layer its fashion with a response to the social and environmental matters of our time: working both as fashion brand and social business. The result is ecouture, a union of colourful, forward-thinking designs with an uncompromising ethical practice.
The signature Plex Bag by GINA GRNW was shot in a studio and incorporated into the digital illustration. The mixed media technique matches Gina's approach to fashion design by recycling, reusing and reinventing as well as meshing high-tech with sustainability.
Client: GINA GRNW · services: art direction, illustration, photography · art direction: sofia pusa & atte tanner · illustration: sofia pusa · Photography: atte tanner · Year: 2022
